Nicotine is an addictive substance, which makes quitting smoking (and vaping) so difficult. Nicorette also contains nicotine but is designed specifically to fight craving as you reduce to quit tobacco/nicotine. We believe that being free of both tobacco and nicotine is the best quitting outcome, so we do not encourage use of our products unless it is within the context of quitting (including reducing prior to quitting). If you have a concern or an issue with ongoing use of Nicorette, please contact Nicorette Customer Services or speak directly to your GP/HCP for further guidance.